General Case Studies

These case studies fall in a wide array of categories.

This 7,000 word case study will show you step-by-step how to plan, build and promote viral giveaways in any niche.
This case study takes a closer look at what happens if you remove any reference to pricing during the beta test period and just come out and state that the service would be free during the testing period.
How a misinformed Twitter post the night after the presidential election fueled a nationwide conspiracy theory and became a talking point - even as it was being proved false.
Analytics is full of complex problems with imperfect solutions. We audited our analytics setup, looking for issues and errors.