E-Commerce Case Studies

Hand curated collection of E-Commerce Case Studies that are updated as we find more case studies to help you grow your business.

Shane Lapsys, a senior product manager at Fab, hypothesized that a larger button with a more direct 'Add to Cart' call-to-action would be more straightforward and lead to more conversions.
Around the holidays we like to remind our readers of a little advice that could double your conversion rate this holiday season. Is it better to wish your guests a "Merry Christmas" or "Happy Holidays"?
This case study shows how five e-commerce companies leveraged different marketing channels and tactics to grow their businesses from $0 to $1 million.
This case study analyzed the purchasing behavior of nearly three million Pinterest users to determine short-term and long-term signals in user behavior that indicate higher purchase intent.
This case study takes a quick look at how Kiva increased their conversion rate by 11.5% by focusing on social proof, statistics and adding a FAQ.