E-Commerce Case Studies

Hand curated collection of E-Commerce Case Studies that are updated as we find more case studies to help you grow your business.

This case study analyzed the purchasing behavior of nearly three million Pinterest users to determine short-term and long-term signals in user behavior that indicate higher purchase intent.
Around the holidays we like to remind our readers of a little advice that could double your conversion rate this holiday season. Is it better to wish your guests a "Merry Christmas" or "Happy Holidays"?
This case study shows how five e-commerce companies leveraged different marketing channels and tactics to grow their businesses from $0 to $1 million.
Shane Lapsys, a senior product manager at Fab, hypothesized that a larger button with a more direct 'Add to Cart' call-to-action would be more straightforward and lead to more conversions.
This case study takes a quick look at how Kiva increased their conversion rate by 11.5% by focusing on social proof, statistics and adding a FAQ.